August 10, 2007

Behind the Scene


Tuesday August 7 was National Underwear Day, an event launched by Freshpair, based on the simple belief that underwear deserves a lot more recognition than it gets. What does this have to do with Jewish and/or robots? Other than my sneaking suspicion that many of the models were actually androids, the event was founded by Freshpair president Michael Kleinmann, and the video production was coordinated by Alex Lirtsman, with on-the-fly editing by buddy Dave Marcus, who got the Jewish Robot in on the job of preparing the videos for YouTube for The Underwear Observer blog.

Alex smiles because, well, we're blogging about National Underwear Day!

Seen the behind? Behind the scene in Hard Rock Café at Times Square

"Must ... concentrate ... on ... editing ... Ignore ... girls ... in underwear!"

Jewish Robot, Dave Marcus, and Freshpair president Michael Kleinmann, (who bears an uncanny resemblance to ROI120 leader and friend, Elias Parker!)

2 comments:

Anonymous said...

Were any of the underwear models Jewish?

Anonymous1

Ben Baruch said...

I don't know, Anon, those guys' underwear weren't that tight ;-)