I arrived home in Brooklyn on Tuesday after spending a fun filled weekend participating in the Jewlicious at the Beach 3.0 festival, co-hosted by Beach Hillel in Long Beach, CA. The festival was well attended, with about 400 Jewish students all converging in the Alpert JCC for shabbat meals, wine tasting, music, arts and crafts, concerts, seminars, and open music jams.
I was honored to have been invited to conduct a "JewTube" seminar, about Jewish influence in online marketing and viral videos. Joining me in the discussion was fellow Jew-world song writer and comedic entertainer Eric Schwartz, a.k.a. Smooth E, who had given a hilarious live performance in the music festival the night before. We talked about our involvement in the niche Jewish online market, and even got into deeper philosophical issues, asking questions like "Is Judaism becoming too trendy?" and "Do these funny Jewish viral videos negatively affect the way people view Judaism?" (I hope not, because I'm trying to make a business out of it.)
It was nice to see so many young Jewish adults come together and become friends, and I'm looking forward to participating in future events. Thanks again to the Jewlicious crew and especially Rabbi Yonah!