February 09, 2007
Frumster is so PC
Frumster have produced a couple of cute video ads for their online Jewish dating service, this time spoofing the popular Apple "Get a Mac" television commercials, (a pastime I am intimately familiar with). As with the Get a Mac campaign, Frumster pairs up a quirky fellow, representing other online Jewish dating services, like arch rival JDate, versus a less offensive guy who represents the values of Frumster. There is also a female version, featuring a flaky JDate girl pitted against a wholesome, virginal Frumster gal.
Ironically, as with the original Apple commercials, I find myself drawn more toward the "PC" characters in the new Frumster ads. Most people find the nerdy antics of the PC-player, actor John Hodgman, more endearing than the smarmy attitude of the Mac guy, played by Justin Long. Similarly, I feel like the Frumster guy comes across as boring while the JDate dude looks like he'd make entertaining company. And in the female counterpart ad, while I might fall asleep on a date with the Frumster girl while staring at her brown potato sack dress, the caffeinated fairy princess chick actually looks like she knows how to have a good time. Just watch her horse riding impression.
I do like the new Frumster campaign, even better than the one I produced for them. So if you haven't done so already, watch the Frumster ads online now!